Media releases & newsroom copy

Klirpren · Toronto

Company news written
with the facts up front.

We draft media releases and newsroom copy from your announcements and supporting details, with clear headlines, relevant context and an informative tone.

A clear headlineA factual leadContext that mattersYour team’s approval

About Klirpren

Start with what happened.
Explain why it matters.

Company news is easier to assess when the announcement is clear and the supporting details have a defined place.

Klirpren works from your approved information to draft media releases, newsroom articles and supporting company copy. We organize the news and its context for the audience and channel you identify.

We leave questions visible and keep claims grounded in the materials you supply. Your team approves the facts and controls when, where and to whom the announcement is released.

Our approach to company news

Writing for an announcement

The release.
The newsroom.
The supporting background.

01

Media releases

An announcement with a clear lead

We draft a headline, opening paragraph and supporting sections around the news you provide. We put the key facts first and identify details, quotations or permissions that need approval.

Delivery: an editable release for your team to review and distribute.

02

Newsroom copy

Context for your company website

We adapt approved announcements into company news pages, summaries and accompanying text. The structure follows the reader and the place where the piece will appear.

Delivery: editable copy with the headings and summaries agreed in the brief.

03

Company background

A consistent introduction

We organize your approved company description and relevant background into concise supporting copy. We keep names, dates and terminology consistent across the announcement materials.

Delivery: a company boilerplate or background section within the agreed scope.

English-language drafting from client-supplied details. Listed scopes exclude research, translation, design, media outreach, distribution, publication and specialist verification.

The reading order

Give the news
a useful hierarchy.

Illustrative structure for a fictional company announcement. The example is not a client project, published release or promise of coverage.

Fictional outline · not for distribution

A new support portal brings requests into one place

The fictional company is introducing a portal for customers to submit and follow their support requests.

  1. The main factsConfirm who is introducing it, when it becomes available and which customers can use it.
  2. Relevant contextExplain the existing process and the change, using approved information.
  3. Supporting detailAdd an authorized quotation or documented example if it helps explain the announcement.
  4. Background and contactInclude approved company background and a verified contact for further enquiries.
Anonymous draft pages, notebook and pen on a charcoal desk
Illustrative workspace for preparing announcement copy.

From supplied details to approved copy

A factual basis.
A reviewable draft.

  1. 01

    Establish the announcement

    You provide the news, audience, intended date and supporting documents. We confirm what is approved and what should remain confidential.

  2. 02

    Organize the facts

    We identify the main news, useful context and required background. Missing dates, figures or permissions are raised with your team.

  3. 03

    Draft and review

    We write the agreed pieces and mark questions for approval. Your team validates every fact, quotation, name and media contact before release.

  4. 04

    Prepare the final copy

    We incorporate the included revisions and supply editable files. You manage publication, media outreach and distribution.

Indicative project pricing

Choose the formats.
Confirm the scope.

Planning references in Canadian dollars, with applicable taxes included. We confirm the source material, deliverables, total price, tax treatment and dates in a written proposal.

One announcement

Media release

CAD 315

Applicable taxes included

One media release of up to 600 words, including the supplied company background.

  • Headline, lead and supporting sections
  • Up to 3,000 words of source material
  • 1 consolidated revision round
  • Editable release with validation notes

First draft: 3–5 business days

Request a quote

A supporting set

Announcement package

CAD 840

Applicable taxes included

Release and newsroom article of up to 600 words each, boilerplate up to 150, and 2 alternative headlines up to 20 words each.

  • Up to 7,500 words of source material
  • Consistent names and terminology
  • 2 revision rounds across the set
  • Separate editable files; total up to 1,390 words

First draft: 7–10 business days

Request a quote

Work starts after acceptance and receipt of complete materials. Each version and language counts separately. A revision round gathers comments within the approved scope. New announcements, sources or formats are quoted before work proceeds. Distribution and publication are not included.

Questions before the announcement

What we draft.
What you approve.

Agreeing on the facts and responsibilities keeps the preparation clear.

What do you need to draft a release?

The announcement, intended audience and date, approved facts, relevant background and any quotations or media-contact details you want included. Share the requirements of your planned channel. We ask about missing information rather than inventing it.

Do you send the release to journalists?

No. The listed services cover writing and editing. Media lists, outreach, pitching, distribution services, placement fees and uploading are not included. Your team chooses recipients and manages distribution.

Will our announcement receive coverage?

Coverage, publication, acceptance and audience results are decisions of third parties and cannot be guaranteed. Our work prepares clear copy within the scope you approve; it does not purchase or secure media attention.

Who approves quotes and company claims?

Your team approves all quotations, figures, dates, names, permissions and commercial claims. We flag unclear or unsupported statements. Legal, financial, technical or regulated announcements need review by your qualified advisers before publication.

Can you follow an embargo or house style?

You can include an embargo and publication requirements in the brief. We reflect agreed wording and timing in the files, but your team controls access and distribution. Do not send restricted information until we have agreed on the appropriate delivery arrangements.

How do revisions work?

A round is one consolidated set of comments on the approved announcement and formats. New news, new source materials or extra versions require a scope change. Errors attributable to our drafting are corrected without an additional fee.

Does the enquiry form send automatically?

No. It opens a prepared draft in your email application. Review the message and press send there. The website does not send the enquiry to a form server or confirm that Klirpren received it.

Tell us the news

What is changing?
Who needs to know?
When?

Describe the announcement, required formats and intended timing. Keep confidential details out of the initial enquiry; we can agree on a suitable channel for source documents.

Klirpren

100 King St W, Floor 41, Suite 4106, Toronto, ON M5X 1A9, Canada

+1 416-862-8138 ext. 841[email protected]

Request a quote

This form prepares a draft in your email application. Review it and press send there to complete your enquiry. The website does not send the request to a server or confirm receipt.

Klirpren